Most of my professional career was in the field of marketing. I enjoyed working on marketing strategies. We would define the goal we wanted to accomplish, then create strategies to accomplish those goals. After executing the strategies we’d take a step back and review our return on investment or ROI. Based on our analysis, we […]
What do you think of direct marketing techniques? Do they help you understand and consider products? Do long letters provide you with the information you need to make a decision? Do you like the benefits of receiving free-bees in exchange for your email address? How often do you click on and listen to informational videos? How do you like to be introduced to new products?